Pay First, See Benefits Later

Dear FPO Magazine,

I'm always humored to see the magazine industry's marketing strategies in this troubled economy. Don't get me wrong; I love magazines, and I was impressed enough with your sample issue that I convinced my department to subscribe. Yet, I just think it's funny when I get a letter from you--from whom I have yet to see my first actual issue--telling me that my subscription is expiring soon and that I should renew.

As soon as I receive my first issue, and maybe the second issue, I will be happy to think about renewal.

Thank you for allowing me to fully analyze the use of my company's resources.

Until that time,

Erin